A growth marketing strategy you can audit.
Most agencies sell activity. The Lead Machine sells a system you can inspect: what ran, what it cost, what it booked. Here is the whole thing, no mystique.
From fit call to booked work.
Fit call
15 minutes. Your market, your capacity, your numbers. If the machine will not pay for itself, we say so.
Build
Tracking, audiences, creatives, and the nurture sequence built in week one. You approve everything that carries your brand.
Launch
Campaigns live inside two weeks. Every lead lands in your inbox and CRM in real time.
Iterate
Creatives and audiences re-cut on a weekly cycle. Losers killed, winners scaled.
Report
A weekly report that ties spend to leads to booked work. You always know what a lead costs.
Four parts, one loop.
Paid channels
Meta for demand creation, Google for intent capture, LinkedIn where the buyer is a business. Your tier sets how many run at once.
Creative testing
New ad variants every week, not every quarter. Losers are killed fast; winners get the budget. The account compounds instead of decaying.
Email nurture
Every inquiry gets a 5-email sequence in your voice, answering the questions they actually have before they'll book.
Tracking
Pixels and GA4 wired to the booking, not the click. The weekly report reads in dollars, because that's the unit you run your business in.
The practical stuff.
Why does nurture matter so much?
Most local-service inquiries don't buy the same day. A 5-email sequence answers fast, keeps you in the conversation, and books the ones a missed call would have lost. It's the highest-ROI part of the machine and the part almost nobody else builds.
What do you need from me to launch?
About an hour: ad account access (or we create them under your name), your service list and prices, and approval on the creatives and emails. Everything runs under your brand and stays yours.
What's in the weekly report?
Spend, leads, cost per lead by channel and creative, and what changed this week. Growth and Scale add a live dashboard so you can check any number any day.
Who owns the accounts and data?
You do. Ad accounts, pixels, audiences, creative, and every lead. If we ever part ways, the machine's assets stay with your business.