40–60
Expected exclusive leads per month at the Growth tier
expectation, not a guarantee
HVAC & plumbing
Exclusive HVAC and plumbing leads. Not shared, not resold.
Flat-rate HVAC and plumber lead generation from $699/mo. Exclusive leads, nurtured by email, tracked to the booked job. No shared-lead marketplaces, no $10K retainers.
$1,499
Flat monthly fee. Ad spend is yours, never marked up
no percent-of-spend
$0
Setup fee, on a 6-month standard term
build starts week one
0
Leads shared with your competitors, ever
exclusive by design
what’s broken
Why the usual options leak.
leak 01
Shared leads race to voicemail
Marketplaces sell the same homeowner to 3–5 shops. Whoever calls in 90 seconds wins; everyone else paid for a dead number.
leak 02
Enterprise agencies price you out
The big home-services agencies want $10,000–25,000 a month and a 12-month contract before the first call comes in.
leak 03
Seasonality eats DIY ads
Self-managed Meta and Google ads burn budget in shoulder season because nobody re-cuts audiences and creative weekly.
the recommended tier
Start with Growth.
Two channels matter here: Meta for demand capture in the service area, Google for emergency intent. Growth runs both with weekly creative iteration.
fits most hvac & plumbing
Growth
$1,499 /mo
Multi-channel with weekly creative iteration and retargeting.
expected: 40–60 leads/mo
- 2 paid channels (Meta + Google or Reddit)
- 8 static + 2 video creatives per month
- 12 ad variants tested per month
- 4 audience builds + retargeting
- 5-email nurture + 1 email blast per month
- Landing-page optimization
- Weekly reports, live dashboard, monthly strategy call
every tier is available in every industry · full comparison on the pricing page
what your market pays elsewhere
The going rates.
| Where the money goes | What it costs | The catch |
|---|---|---|
| Enterprise home-services agency | $10,000–25,000+/mo | 12-month lock-in |
| Shared-lead marketplaces | $15–85 per lead + membership | Lead sold to your competitors too |
| Full-service local agency | $3,000–7,500/mo | Retainer, one channel, slow refresh |
| The Lead Machine | $1,499/mo flat | Exclusive leads, nurtured under your brand, tracked to booked work |
HVAC & plumbing questions
Asked by every owner.
Are the leads exclusive?
Yes. Every lead comes from ads run under your brand, lands in your CRM, and is nurtured under your name. Nothing is shared or resold.
How fast do leads start?
First campaigns are live inside two weeks. Expect the machine to hit its stride by month two as audiences and creative lock in.
Do you handle emergency-service intent?
On Growth and Scale, yes: Google Search captures the burst-pipe and no-heat searches while Meta builds the replace-and-upgrade pipeline.
start here
Get your lead estimate.
Tell us your service area and budget. We’ll reply with the lead range to expect and what each lead should cost in your market.