60–90+
Expected exclusive leads per month at the Scale tier
expectation, not a guarantee
Law firms
Case inquiries, not clicks.
Flat-rate law firm lead generation from $1,499/mo. Exclusive case inquiries with intake nurture, weekly reporting, and no percent-of-spend fees.
$2,499
Flat monthly fee. Ad spend is yours, never marked up
no percent-of-spend
$0
Setup fee, on a 6-month standard term
build starts week one
0
Leads shared with your competitors, ever
exclusive by design
what’s broken
Why the usual options leak.
leak 01
Legal CPCs punish sloppy targeting
Legal keywords run $50–300 a click. Without weekly variant testing, a self-managed account bleeds budget on the wrong intent.
leak 02
Percent-of-spend fees reward spending
Agencies billing 10–15% of media have no incentive to make $5,000 do the work of $15,000.
leak 03
Intake leaks the cases ads won
Inquiries that wait a day go to the next firm. Automated nurture and tracking close the gap between click and consult.
the recommended tier
Start with Scale.
Competitive practice areas need three channels, aggressive variant testing, and a purpose-built landing page. Scale includes the landing build and the 47-point CRO audit.
fits most law firms
Scale
$2,499 /mo
The full paid funnel. Three channels, landing build, live strategy.
expected: 60–90+ leads/mo
- 3 paid channels (Meta + Google + LinkedIn)
- 16 static + 4 video creatives per month
- 20 ad variants tested per month
- 6+ audience builds
- Custom lifecycle email + 2 blasts per month
- New landing-page build + 47-point CRO audit
- Weekly reports, dashboard, live strategy call
every tier is available in every industry · full comparison on the pricing page
what your market pays elsewhere
The going rates.
| Where the money goes | What it costs | The catch |
|---|---|---|
| Legal marketing agencies | $5,000–15,000/mo + % of spend | Fees scale with your budget |
| Pay-per-lead legal networks | $100–400 per shared inquiry | Same inquiry sold to several firms |
| DIY Google Ads | $50–300 per click | One wrong keyword burns a retainer |
| The Lead Machine | $2,499/mo flat | Exclusive leads, nurtured under your brand, tracked to booked work |
Law firms questions
Asked by every owner.
Which practice areas does this fit?
Consumer practice areas with steady search demand: family, immigration, personal injury, criminal defense, estate planning. We decline areas we can't serve well.
Is the fee really flat?
Yes. $2,499 a month at Scale regardless of ad budget. Your spend goes to the platforms directly and is never marked up.
Can you work with our intake team?
Yes. Leads post to your CRM or intake software in real time, and the nurture sequence is written around your consult process.
start here
Get your lead estimate.
Tell us your service area and budget. We’ll reply with the lead range to expect and what each lead should cost in your market.